{"title":"Birthday Sale","description":"\u003cp\u003eFOLD Reformer turns 2 and we're celebrating big with big discounts on our Reformer Pilates Beds.\u003c\/p\u003e","products":[{"product_id":"fold-reformer-bed","title":"Original FOLD Reformer - With Easi-Fold™","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cb id=\"docs-internal-guid-76e02118-7fff-84fc-873e-d8fd2aad7ce3\"\u003e\u003cspan\u003eOriginal FOLD Reformer Pilates Bed – Birthday Sale!\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp\u003eFor the most accurate delivery times please check the official website, please note the Shop App does not provide updated delivery times.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNow folding even more seamlessly around your life and into your space. Say hello to the first of its kind, the patented \u003cb\u003eEasi-Fold™ system\u003c\/b\u003e, reimagined from the real-life feedback of our community. We’ve made it even smoother to set up, store away, and flex between sessions, so your reformer moves effortlessly with you, from quick morning flows to late-night stretches (and everything in between). Because movement should feel easy, right from the first fold.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhere stylish studio-quality meets uncomplicated at-home performance. Crafted from premium Canadian maple wood or red oak wood (all new!) and elegantly upholstered in timeless black, chocolate, mocha or vanilla vegan friendly PU leather, our foldable reformer bed has flex and fits into homes of any size and style, allowing wellness to slot into your life with ease.  \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMeasuring 50 x 26.8 x 15.7 inches when folded, its compact design doesn’t compromise quality. The Original FOLD Reformer with its \u003cb\u003eEasi-Fold™ design \u003c\/b\u003efeatures padded double loop straps, adjustable head rest, a 4-level foot bar and 5 resistance springs, giving you all the flexibility you’re used to from your studio classes. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery bed also comes with a free FOLD Starter Bundle, including a Pilates mat, Pilates circle, Pilates ball and a pair of 1kg dumbbells, 12 months’ app membership on us (just £9.99pm after that). Plus, 2-person delivery to the room of your choice.\u003c\/p\u003e","brand":"Fold Reformer","offers":[{"title":"Maple Oak \/ Black","offer_id":48857913917777,"sku":"FOLD-RFRMR-V2-MAP-BLK","price":1799.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Vanilla","offer_id":48572955689297,"sku":"FOLD-RFRMR-V2-MAP-BG","price":1799.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Mocha","offer_id":51702004318545,"sku":"FOLD-RFRMR-V2-MAP-MCH","price":1799.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Black","offer_id":51701337293137,"sku":"FOLD-RFRMR-V2-WAL-BLK","price":1799.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Vanilla","offer_id":51701337325905,"sku":"FOLD-RFRMR-V2-WAL-BG","price":1799.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Chocolate","offer_id":51702004384081,"sku":"FOLD-RFRMR-V2-WAL-BRWN","price":1799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/files\/PDP_FOLD_Refomer_01.jpg?v=1781253166"},{"product_id":"fold-reformer-bed-eu","title":"Original FOLD Reformer Bed - With Easi-Fold™","description":"\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eOriginal FOLD Reformer Pilates Bed – Birthday Sale!\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003eNow folding even more seamlessly around your life and into your space. Say hello the first of its kind, the patented \u003cb\u003eEasi-Fold™ system\u003c\/b\u003e, reimagined from the real-life feedback of our community. We’ve made it even smoother to set up, store away, and flex between sessions, so your reformer moves effortlessly with you, from quick morning flows to late-night stretches (and everything in between). \u003cbr\u003e\u003cbr\u003eBecause movement should feel easy, right from the first fold.\u003c\/p\u003e","brand":"Fold Reformer","offers":[{"title":"Red Oak \/ Vanilla","offer_id":48974319518033,"sku":"FOLD-RFRMR-V2-WAL-BG-EU","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Black","offer_id":48974319550801,"sku":"FOLD-RFRMR-V2-WAL-BLK-EU","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Chocolate","offer_id":51736890442065,"sku":"FOLD-RFRMR-V2-WAL-BRWN-EU","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Vanilla","offer_id":51736890507601,"sku":"FOLD-RFRMR-V2-MAP-BG-EU","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Black","offer_id":51736890540369,"sku":"FOLD-RFRMR-V2-MAP-BLK-EU","price":1999.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Mocha","offer_id":51736890605905,"sku":"FOLD-RFRMR-V2-MAP-MCH-EU","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/files\/IMG_0428_website.jpg?v=1772619919"},{"product_id":"commercial-studio-reformer-pilates-machine","title":"FOLD STUDIO Reformer","description":"\u003cp data-start=\"93\" data-end=\"143\"\u003e\u003cstrong data-start=\"93\" data-end=\"141\"\u003eFOLD STUDIO Reformer – Birthday Sale!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"369\"\u003eOur fixed, studio-approved reformer is built for everyday use at home or in commercial spaces. Designed to stay set up, stay ready, and look stunning, it delivers the signature FÔLD ride, solid, grounded, and precise.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"679\"\u003eCrafted in premium hardwoods (Red Oak, Maplewood, Black Oak) with rich vegan-friendly upholstery (Mocha, Chocolate, Black), the STUDIÔ Reformer blends refined interiors with serious performance. At 250 cm × 80 cm and 39.5 cm high, it’s a true studio-spec bed, with integrated wheels for easy repositioning.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"989\"\u003eFeatures include a 4-level adjustable footbar, adjustable headrest, long rope, padded double loops, and five resistance springs (2 heavy, 2 medium, 1 light) for versatile, progressive training. Every reformer comes with a Pilates box and jumpboard to move seamlessly between strength, cardio, and mobility.\u003c\/p\u003e","brand":"Fold Reformer","offers":[{"title":"Maple Oak \/ Mocha","offer_id":52670665752913,"sku":"FOLD-RFRMR-STUDIO-MAP-MCH","price":2049.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Black","offer_id":52670665785681,"sku":"FOLD-RFRMR-STUDIO-RED-BLK","price":2049.99,"currency_code":"GBP","in_stock":true},{"title":"Black Oak \/ Black","offer_id":52670684463441,"sku":"FOLD-RFRMR-STUDIO-BLK-BLK","price":2049.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/files\/PDP_FOLD_Studio_Reformer_Maple_x_Mocha.jpg?v=1781096664"},{"product_id":"fold-studio-reformer-bed","title":"FOLD STUDIO Reformer Bed","description":"\u003cp data-start=\"93\" data-end=\"143\"\u003e\u003cstrong data-start=\"93\" data-end=\"141\"\u003eIntroducing the all-new FOLD STUDIO Reformer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"369\"\u003eOur fixed, studio-approved reformer is built for everyday use at home or in commercial spaces. Designed to stay set up, stay ready, and look stunning, it delivers the signature FÔLD ride, solid, grounded, and precise.\u003c\/p\u003e\n\u003cp data-start=\"371\" data-end=\"679\"\u003eCrafted in premium hardwoods (Red Oak, Maplewood, Black Oak) with rich vegan-friendly upholstery (Mocha, Chocolate, Black), the STUDIÔ Reformer blends refined interiors with serious performance. At 250 cm × 80 cm and 39.5 cm high, it’s a true studio-spec bed, with integrated wheels for easy repositioning.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"989\"\u003eFeatures include a 4-level adjustable footbar, adjustable headrest, long rope, padded double loops, and five resistance springs (2 heavy, 2 medium, 1 light) for versatile, progressive training. Every reformer comes with a Pilates box and jumpboard to move seamlessly between strength, cardio, and mobility.\u003c\/p\u003e","brand":"Fold Reformer","offers":[{"title":"Maple Oak \/ Mocha","offer_id":53608580645201,"sku":"FOLD-RFRMR-STUDIO-MAP-MCH-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Vanilla","offer_id":53666170896721,"sku":"FOLD-RFRMR-STUDIO-MAP-BG-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Black","offer_id":53608529199441,"sku":"FOLD-RFRMR-STUDIO-RED-BLK-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Chocolate","offer_id":53666170929489,"sku":"FOLD-RFRMR-STUDIO-RED-BRWN-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Vanilla","offer_id":53666170962257,"sku":"FOLD-RFRMR-STUDIO-RED-VNL-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Black Oak \/ Black","offer_id":53608529232209,"sku":"FOLD-RFRMR-STUDIO-BLK-BLK-EU","price":2999.0,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Black","offer_id":53666319892817,"sku":"FOLD-RFRMR-STUDIO-MAP-BLK-EU","price":2999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/files\/PDP_FOLD_Studio_Reformer_Maple_x_Mocha.jpg?v=1781096664"},{"product_id":"original-fold-reformer-with-tower","title":"Original FOLD Reformer With TOWER","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eOriginal FOLD Reformer with TOWER – Birthday Sale!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe award-winning \u003cstrong\u003eOriginal FÔLD Reformer\u003c\/strong\u003e, now paired with the \u003cstrong\u003eFOLD Pilates TOWER, \u003c\/strong\u003ethree ways to move, one beautifully considered setup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eFor the most accurate delivery times please check the official website. The Shop App does not provide updated delivery times.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA Reformer that folds around your life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSay hello to the patented \u003cstrong\u003eEasi-Fold™\u003c\/strong\u003e system, reimagined from real-life feedback. Setting up, folding down and flexing between sessions has never felt smoother, from quick morning flows to late-night stretches.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCrafted from premium Canadian maple or red oak (all new!) and upholstered in black, chocolate, mocha or vanilla vegan-friendly PU leather. At 50 x 26.8 x 15.7 inches folded, it's compact without compromise, with padded double loop straps, adjustable headrest, 4-level foot bar and 5 resistance springs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThree ways to move, one Reformer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003eFOLD Pilates TOWER\u003c\/strong\u003e is the first of its kind, a Tower solution designed exclusively for a foldable Reformer and is now available on pre-sale for September delivery. It attaches seamlessly to the \u003cstrong\u003eOriginal FOLD Reformer\u003c\/strong\u003e (First Edition and \u003cstrong\u003eEasi-Fold™\u003c\/strong\u003e models), turning your setup into a 3-in-1 Pilates system that flows between mat, Reformer and Tower work.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in Black or Vanilla, with added wheels for simple setup and storage. The Push-Through Bar, vertical spring extensions and Roll Down Bar open up a broader range of exercises and smoother transitions, more from every session.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOriginal FOLD Reformer\u003c\/strong\u003e with \u003cstrong\u003eEasi-Fold™\u003c\/strong\u003e design\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\u003cstrong\u003eFOLD Pilates TOWER - September Delivery\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMat Converter, Push-Through Bar, Roll Down Bar\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLeg Springs: 2x yellow (light), 2x purple (heavy)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eArm Springs: 2x yellow (light), 2x blue (medium)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSafety strap and two handle attachments\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFÔLD Starter Bundle: mat, circle, ball, 1kg dumbbells\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e12 months' app membership on us (£9.99pm after that)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e2-person delivery to the room of your choice\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eJumpboard, Box \u0026amp; Footstrap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMovement that fits around you, not the other way round.\u003c\/p\u003e","brand":"Fold Reformer","offers":[{"title":"Maple Oak \/ Black \/ Black","offer_id":53834050273617,"sku":"FOLD-RFRMR-V2-MAP-BLK","price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Vanilla \/ Black","offer_id":53834050306385,"sku":"FOLD-RFRMR-V2-MAP-BG","price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Vanilla \/ Vanilla","offer_id":53834103816529,"sku":null,"price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Mocha \/ Black","offer_id":53834050339153,"sku":"FOLD-RFRMR-V2-MAP-MCH","price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Maple Oak \/ Mocha \/ Vanilla","offer_id":53834103849297,"sku":null,"price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Black \/ Black","offer_id":53834050371921,"sku":"FOLD-RFRMR-V2-WAL-BLK","price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Vanilla \/ Black","offer_id":53834050404689,"sku":"FOLD-RFRMR-V2-WAL-BG","price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Vanilla \/ Vanilla","offer_id":53834103914833,"sku":null,"price":2699.99,"currency_code":"GBP","in_stock":true},{"title":"Red Oak \/ Chocolate \/ Black","offer_id":53834050437457,"sku":"FOLD-RFRMR-V2-WAL-BRWN","price":2699.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/files\/FOLD_TOWER_Lifestyle_Vanilla_Web_02.2.jpg?v=1779343914"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/2475\/8609\/collections\/1080_FOLD_BD_Ad_01.jpg?v=1781193135","url":"https:\/\/foldreformer.com\/en-nl\/collections\/birthday-sale.oembed","provider":"FOLD Reformer","version":"1.0","type":"link"}