So you want to open a Pilates studio, or start Reformer Pilates classes at your gym? We love your thinking. And you definitely won’t be alone. Reformer Pilates is becoming more and more popular, so now’s the right time to slide in.
We’ve helped lots of gyms, boutiques and hotels set up their Reformer Pilates studio, so we know a thing or two about choosing the right kit. Here’s everything you need to know.
Consider your space
There’s no denying it, reformer beds take up a lot of room. So it’s important to think about the space you have and what option will suit you best.
While standard reformer beds are good if you have a space that you can dedicate to Reformer Pilates, compact solutions are the best choice if you’re limited. It’s how the Original FOLD Reformer is helping studios and fitness boutiques across the UK scale up their fitness timetable.
A folding and storable set of reformer beds mean you can be ready to deliver your first class in under 10 minutes, even if you’re a large studio.
Compact reformers like ours unlock a lot of opportunities for small businesses. That’s because even if you’ve got a small space, or you need to use your room for other classes or activities, you don’t have to say goodbye to your dream of offering Reformer Pilates.
Take it from Morgan at The Wellness Club:
“I purchased 4 beds for my wellness studio in Essex & I honestly could not be happier with these beds. I have received so many compliments from both clients & instructors (some saying they are the best beds they've been on). They are stunning! So easy to open up/put away.”
Consider quality
There are a few reformer bed options out there for new studios, but our advice is to think about the quality. When you invest in quality, people will remember you for it. It shows your dedication to your classes and a good first-time experience will keep your new clients coming back for more.
But, we get it - a big upfront cost can seem intimidating. Which is why you may also want to think about finance options too. Like ours. Since we also began as a small start-up, we understand the challenges of getting your business up and running. So we offer finance options so you can focus on what really matters to you.
Consider style
Functionality is all well and good but you’re starting a new venture, so you want it to feel like you. Something you can be proud of. That’s why style matters. Think about how your beds will fit into your existing set up. As a low-impact exercise that focuses on mental wellbeing as much as physical, Reformer Pilates studios are typical tranquil places which help people to deepen their mindfulness.
We’ve designed our beds with this in mind. The Original FOLD Reformer is a classic design, pairing light Canadian maple wood with premium leather upholstery in either black or beige. To complete your look, you can also customise your bed with a colourful Pilates mat for that extra edge.
Consider your experience
The best thing about deciding to offer Reformer Pilates in your studio? Anyone can do it. You’ll find plenty of courses out there to train up new coaches, including the Level 3 YMCA accredited Reformer Pilates or Mat Pilates qualification from T2 Fitness Education. (And if you book through the FOLD website, you’ll get 10% off.)
Before she became a FOLD coach, Ally made a bold move to create her own Reformer Pilates studio with our help. She’d never done anything like this before but had the passion to make ‘Align by Ally’ happen. And who were we to stop her?
“I ordered 3 FOLD reformers for my new business venture. These reformers are incredible in quality, size and shape. They fit my vibe to a T and I absolutely love them. They are also so comfortable and wide, honestly 10/10 from me! Also the Fold team has been incredible to work with, couldn’t recommend the reformers and the team enough.”
Consider your accessories
A reformer bed offers a full Pilates experience in itself. But to level up your Reformer Pilates classes, why not consider adding on some accessories? Resistance bands, Pilates mats and Pilates balls help you to offer a more holistic approach which is important for accessible classes that work for a range of fitness levels.
Consider how to market yourself
You’ve had the idea and followed up to make it happen. Now, let’s get some new clients. Social media, word of mouth, introductory offers and connecting with your network are powerful tools for getting your brand out there. And since you’ve thought so much about how to create the perfect studio experience, you’re guaranteed to have loyal clients once they’ve come to their first class.
If you need a little bit of help marketing your new classes, or have a great idea you just don’t know how to get off the ground, FOLD can help you out. Our team has over 25 years of experience bringing fitness brands to life. And we’re always up for the challenge, so bring your biggest idea.
We’re on a mission to bring more Reformer Pilates to the world. And we’d love to have you with us. Chat to us about becoming a FOLD studio partner for exclusive discounts on kit, accessories and training, plus a team of experts at your side.