Re:Circle

The 1st of August, marks a new milestone for FOLD, as we've officially planted 20,000 trees! This could not have been done without the help of our wonderful community - so in that early thanksgiving spirit, we want to give back.

Starting today, you can nominate who you think deserves to win 4 Pre-loved Reformer Beds in Great Condition. Who you nominate is up to you, but it could be your local gym, town hall or community centre.

Here's how it works:
  • Nominate

    Nominate the candidate you want to win in the nomination form. You can do this anytime between Friday the 7th August - Thursday the 20th of August.

  • Shortlist

    Make sure to check in here or on our Instagram, cause after we shortlist the top 3 candidates, we want you, the community, to vote for who you think should win. Votes open Friday 21st and closes 11:59 Monday 24th August.

  • Winner Announced

    On Tuesday the 25th of August, the winner will be announced! Maybe it's your favourite? Make sure you vote in time and keep an eye on our socials for the latest updates.

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“The FÔLD programme that keeps every Reformer in use for longer – trade in or buy pre-loved, so nothing ends its life early.“

- Paul Stimpson 2026

Words from the co-founder

The Prize

The Original FOLD Reformer Pilates Machines are known for their timeless design and these pre-loved reformer beds are no different. Its red oak frame and vegan-friendly brown upholstery gives a natural feel to any space.

The Easi-Fold™ system makes them smooth to set up, store away, and move between spaces.

Features:
Padded double loop straps, adjustable head rest, a 4-level foot bar and 5 resistance springs, giving you all the flexibility you're used to in studio classes.

Measurements:
Flat-out: 248 x 29 x 80 cm
Folded: 65 × 80 × 126.5 cm

Includes:

  • FOLD Starter Bundle — Pilates mat, circle, ball, and a pair of 1kg dumbbells.
  • 12 months' app membership on us (just £9.99/month after that), with unlimited access to guided Pilates classes.
  • 2-person delivery.

FÔLD Initiatives

In celebration of Recircle and our 20,000 planted tress, we'd like to announce two other projects we've been working on.

  • Pre-Loved

    The Pre-Loved Reformer Beds are refurbished Reformers at a more accessible price point, either used as demo beds in our London studio, events or by other members of the FOLD community. Getting a Pre-Loved Reformer is good for the environment, community and your wallet!

    Take me to Pre-Loved Reformers 

  • Trade-In

    You might have heard about trade in for phones. We're here to announce that we've now started that with reformers! Our B2B customers are now able to trade in their old reformers in exchange for store credit on FOLD.
    Psst... you can trade-in any brand – it doesn't have to be ours 👀

    Take me to Trade-In 
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Nomination Form

Fold FAQs

  • Nominations close 11:59pm on Thursday 20th August 2026, so make sure you get your favourite nominated before that.

    The venue needs to be in the UK and have the floor space and access for four Reformers, which we will check with the shortlist before we announce anything.

    You can nominate multiple times and multiple candidates.

    Nominated, shortlisted candidates and the winner will be informed via e-mail.

    Read more Terms and Condition Details here

  • ReCircle is the FÔLD programme that keeps every Reformer in use for longer. Instead of treating a Reformer as something you replace, it offers you two alternative ways to keep one in circulation: trade in old equipment or buy pre-loved. The programme launches alongside our 20,000th tree planted and campaign where a community nominated venue will win 4 Pre-Loved Reformer Beds.

  • Fill in the nomination form on this page with the venue's name, where it is, and a few sentences on why it deserves the Pre-Loved Reformers. You can nominate somewhere you train, work, or simply a place you think would make good use of them. Nominations close 11:59pm on Thursday 20th August 2026.