Welcome to the FOLD

  • Our Mission

    At FOLD, our mission is clear: to revolutionise the way people approach fitness and wellness. 

    Our Original FOLD Reformer Bed is designed to fit right into your routine, regardless of the space you have and the lifestyle you lead. After all, enjoying an active lifestyle should be simple and that’s what we’re all about.

  • Our Commitment

    Inclusivity and accessibility in fitness are at our core. Our Original FOLD Reformer Bed is not just a piece of kit, it’s your new wellness partner and here to help you bring your wellbeing goals closer.

    The overwhelming success of our launch highlights just how many people are looking for at-home wellness that doesn’t compromise on quality or value. And we’re here to deliver it. Our approach is to bring the Reformer Pilates you see in studios to wherever you are.

  • Our Community

    Since our launch, FOLD has quickly grown into a diverse group of people passionate about their wellbeing. Judging by how quickly our community started forming, we know that there’s an appetite out there for like-minded people to connect. So, whether you’re a time-strapped professional, a parent squeezing me-time around your family, or you’re stepping into a new chapter as a retiree, we’re sure you’ll find your folk.

FOLD Founders

  • Hey, I'm Matt

    For me, FOLD has always been about making wellness accessible to everyone,  building a brand that breaks down barriers and challenges the “never-miss-a-workout” mindset. On a personal level, FOLD represents taking a leap and following your passion, and we hope to inspire that same confidence in future entrepreneurs shaping the next wave of wellness brands.

    What excites me most is scaling the business and bringing our vision to life, creating an inclusive global wellness brand that connects people through movement. The best is still to come.

    LinkedIn Profile 

  • Hi, I'm Tom

    For me, FOLD is all about the community. This was one of our main pillars when we founded the brand and is a golden thread through everything we built.

    I am most excited to see our vision of creating a leading global wellness brand come to life. We achieved so much more in the first year than we could ever imagine possible, with only a rough plan, and the willingness to learn and take big risks. We now have a clear roadmap and an amazing growing team helping to make it happen, so the future feels more exciting than ever!

    LinkedIn Profile 

  • Hello, I'm Paul

    From day one, FOLD has been, and always will be, about building an inclusive community united by making movement feel good and simple. We’re so thankful for the loyal community that’s backed us from the start and put their trust in us, and for the talented people I’m lucky to work alongside every day. Building on our early success, we now have the opportunity to inspire more people to move daily, creating real impact at global scale and opening access to the true benefits of not just Pilates, but everyday movement.

    It’s hard to pinpoint just one thing I’m excited about, there’s so much in the pipeline. We’re only getting started, and with a clear purpose, a supportive community, and a passionate team, anything is possible.

    LinkedIn Profile 
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The FOLD Team

  • Hey, I'm Liv - Community & Partnerships Manager

    My role is all about… The real people and community are what make up FOLD and I help to deliver that message alongside building relationships with brands and ambassadors that align with our ethos and facilitating spaces to engage the community. 

    For me, FOLD is all about moving. Movement is for everyone, it's never been about a one size fits all approach. From day one, FÔLD has been on a mission to make movement as accessible as possible, even just 15 minutes brings so many benefits.

  • Hi, I'm Caz - Marketing Manager

    My role’s all about finding creative ways to tell the real stories behind FOLD. the people, the spaces, the moments… basically, all of it (and I love it).

    For me, FOLD is all about community, bringing to life the stories of the real people who make up FÔLD: their homes, their studios, their lives.

    I’m most excited to see how far the FOLD brand can go... from the Academy to events and experiences.

  • Hey, I'm Paul - Sales Manager

    My role is all about growing the FOLD partner network, but more importantly, it’s about supporting our partners with real solutions that empower the real people behind the studios and businesses we collaborate with.

    For me, FOLD is all about the people, they’re the heartbeat of our community. Together, they make it what it is: inclusive, accessible, and a space for everyone to move.

  • Hi there, I'm Paris, Operations & CX Manager

    My role is all about keeping things running smoothly, from the behind the scenes logistics to making sure every member of our community has the best possible experience, from their first interaction with FOLD and long after.

    For me, FOLD is all about making Pilates more accessible for everyone, inspiring more people to move with confidence, and feel part of something bigger than just a workout.

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