Something big is coming. Get in first.

We've been working on something special for this year's Black Friday. We can't share all the details just yet, but if a FÔLD Pilates reformer has been on your radar – this is your sign. Sign up now for an exclusive pre-access to our Black Friday reformer deals. 
(only for the first 100 🤫)

When is the FOLD Black Friday sale 2026?

The official Black Friday in 2026 is on Friday 27 November with Cyber Monday following right behind on 30 November.

However at FOLD we celebrate our annual FOLD Friday the 30th October, so make sure you sign up in the form above!

Wooden Pilates reformer machine illuminated against a dark background, showcasing its sleek design and features.

Why buy a FOLD Reformer this Black Friday?

Because Black Friday isn't just about the deal. It's about saying yes to a stronger, more flexible version of yourself, on your own schedule. No waitlists, no commutes, no class prices adding up every month.

SEE OUR REFORMERS

We'll give you three reasons:

  • Yellow check mark inside a decorative badge symbolizing approval and verification.

    Award-Winning Design

    Our beds have award-winning, studio-quality design. Trusted by 300+ studios across the globe.

  • Simple yellow piggy bank icon representing savings and financial management.

    Smart Financing

    You can spread the cost over 24 months with 0% APR finance. For our most popular Reformer, the Original FOLD Reformer, that means £84 a month.

  • Illustration of a smartphone with a play button, symbolizing video playback on mobile devices.

    FOLD App & Community

    With every Reformer Bed, you get 200+ on-demand classes for all levels and a community of online sessions and in-person socials.
Lush green forest with tall trees and sunlight filtering through the leaves, creating a serene atmosphere.

Black Friday, The FOLD Way

Black Friday has a reputation for fast, throwaway buying. We'd rather sell you one reformer that lasts than ten things you don't need. That's why we plant five trees for every order during FÔLD Friday; so far we've planted 20,000 trees together! Our Pre-Loved programme also gives quality reformers a second life.

Read more

FOLD FAQs

  • Friday 27 November 2026. With Cyber Monday following on the 30 November.

  • We will be sharing our Black Friday deals soon. Sign up for early access and be the first to see our prices here.

  • Yes. FÔLD is an appointed representative, so this is a financial promotion.