Join the FÔLD as a distributor

FÔLD is growing fast, and we are doing it with a hand-picked network of distributors who share our vision for next-generation Reformer Pilates.

Our distributors do not just stock equipment. They bring the full FÔLD experience into their markets, supported by our product education, marketing assets and launch support. Whether it is outfitting premium studios or helping ambitious operators introduce Reformer Pilates for the first time, we build long-term partnerships designed to help both sides grow.

Apply to distribute

Distributors

Our appointed partners by territory. If your market is listed, speak to the distributor there; if it is not, the form below reaches us directly.

Business Country or region Email Website
FÔLD UK and Europe hello@foldreformer.com foldreformer.com
Ninjoo Middle East (13 countries) fold@ninjoo.com foldreformer.me
Lussomondo South Korea official@lussomondo.kr foldreformer.kr
URSA Sports Inc Taiwan Customer@ursasports.com foldreformer.tw
PVN Fashion South Africa admin@pvnagencies.co.za foldreformer.co.za
Savafit CRD Ltd Hong Kong info@savafithk.com savafithk.com

Become a FÔLD distribution partner

Complete the form below so we can review your enquiry and route it to the right team.

What kind of business are you? *
Which sectors do you serve? *

Ready when you are

Tell us the bed count and we will come back with a fitted quote, volume pricing and a monthly finance figure.

Meet the commercial team

Smiling woman in a black zip-up jacket with FOLD logo, seated against a white brick wall. Qualified Reformer Instructor

Milly Church

Sales Manager, UK South

Portrait of a woman in a black FÖLD jacket, smiling in front of a white brick wall.

Eleonora Villari

Sales Manager, UK North

Smiling woman in a black zip-up jacket against a white brick wall, showcasing a casual and confident pose.

Sarah Cowperthwaite

Key Account Manager

Smiling woman in black FOLD jacket against a white brick wall, showcasing a sporty and professional look.

Sophie Argyrou

Inside Sales Manager

Smiling woman in a black jacket with FÖLD logo against a white brick wall, showcasing a friendly atmosphere.

Gianna Rinaldi

Head of Global Distribution

Smiling man with a beard wearing a black T-shirt with 'FÔLD' logo against a white brick wall.

Matt Harras

CCO & Co-Founder

FÔLD FAQ's

Which territories are still open?

The table above lists the markets already appointed. Anything not on it is open, and we will tell you straight away on the call if a conversation is already under way in yours.

Is distribution exclusive?

Usually yes, by territory. Exclusivity comes with stock commitments, and both are written into the agreement rather than assumed.

What support comes with an agreement?

Product education for your team, marketing assets, and launch support for the first studios you open. You are selling the FÔLD experience, not a box.

Do we need a showroom?

Not on day one, but the partners who grow fastest give buyers somewhere to try a bed. We will help you plan one when the time comes.

How are spare parts handled?

Stock and spares are held in the UK and shipped to you, with the volumes agreed up front so a bed is never out of a class waiting on a part.