The real faces of Reformer Pilates.
This one’s all about the real people who built FOLD, our community. Behind Pilates, there’s so much more than what the industry shows.
It’s time to celebrate the real people.
We recognised that not everyone fits the same mould, or has the same space, confidence, or access to move.
So we listened, learned, and innovated, and put our community at the centre of it all, from Liam, an app user, to Lauren, a FOLD studio owner, this campaign shows the people. 
Join the movement. You're all welcome.
Here are the faces who helped shape what FOLD stands for: reformer for everyone.
Some BTS, images and Faces of Fold from the campaign shoot. 









 
                             
                             
                             
 
                   
                   
                   
                   
                   
                  