Who are we?

At FOLD, our mission is clear: to revolutionise the way people approach fitness and wellness. 

Our Original FOLD Reformer Bed is designed to fit right into your routine, regardless of the space you have and the lifestyle you lead. After all, enjoying an active lifestyle should be simple and that’s what we’re all about.

Inclusivity and accessibility in fitness are at our core. Our Original FOLD Reformer Bed is not just a piece of kit, it’s your new wellness partner and here to help you bring your wellbeing goals closer.

The overwhelming success of our launch highlights just how many people are looking for at-home wellness that doesn’t compromise on quality or value. And we’re here to deliver it. Our approach is to bring the Reformer Pilates you see in studios to wherever you are.

Since our launch, FOLD has quickly grown into a diverse group of people passionate about their wellbeing. Judging by how quickly our community started forming, we know that there’s an appetite out there for like-minded people to connect. So, whether you’re a time-strapped professional, a parent squeezing me-time around your family, or you’re stepping into a new chapter as a retiree, we’re sure you’ll find your folk.