Welcome to the FOLD

Say hello to wellness whenever you want it with your own Easi-Fold™ Reformer bed.

Pre-order yours now

Meet the real faces of Reformer Pilates

Why FOLD ?

Say hello to wellness on your your terms with the FOLD Reformer, the award-winning foldable Pilates bed designed for modern every-day living.

Our 8,000+ strong community face the daily struggle of balancing work, family, or simply seeking more time for themselves, that's where FOLD adapts to effortlessly fit into your lifestyle, bringing studio-quality Pilates into the comfort of your home

8,000+

Trusted by the community

Our community loves how seamlessly FOLD fits into their routines.

UK's No.1

UK's Favourite Folding Reformer bed

Since our multiple sell-outs across the UK & Europe, we've brought the FOLD Reformer experience to 1000's of homes, studios and gyms across the continent.

As featured in

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It's all in the details

Easi-Fold™ Space Saving Design

Here when you need it, gone when you don't. Folds away with ease.

The FÔLD App

100+ On demand classes. Expert coaches to guide and support you from starting out with fundamentals right through to more advanced.

Community Connection

Real people, real conversations and real connections.

6 Months App Access With Every Bed Purchase

What the community is saying

Loved by the FOLD Family

Grace Hansen

Love love love!

So worth the wait for my reformer! It’s amazing quality, I can still smell the wood and leather in my new ‘Pilates room’. All the extra equipment that comes with it is top notch. I’ve been making my way through the workouts on the App. So pleased, such a great investment.

Samantha Sullivan

Love my Fold Reformer

Received my reformer a couple of weeks ago and I'm absolutely delighted! So easy to assemble, instructions are clear and easy to follow and the Fold App is amazing 🤩

Donna Horne

Amazing Reformer

I have had my reformer two weeks now and absolutely love it. The Service has been excellent from start to end from both Fold and the delivery company. I am also loving the workouts on the app and wouldn’t hesitate to recommend Fold!

Eva Chakraborti

Cute and very grippy

I love the Fold reformer socks, they grip really well, hold their shape and wash really well!

Charlotte

Best Reformer Out There!

I am SO SO SO happy with my reformer bed! So easy to use and looks so gorgeous in my home - so glad I made the investment!

FOLD Events

Beyond the Bed

Our FOLD Reformer Pilates beds come with a built in community. Which is why you’ll find FOLD Pilates events running throughout the year.

Discover An Event Near You

Behind the brand

Faces of Fold

Hello, I'm Matt, Co-Founder

I lead our commercial growth and operations, everything from production and logistics to partnerships and global expansion. Basically, the “make it happen” side of things.

My coffee order’s an Americano (mainly because I don’t have the patience to froth milk).

For me, FOLD has always been about making wellness accessible, breaking down barriers and ditching the all-or-nothing mindset. It’s about following your passion, taking a leap, and helping others find the confidence to do the same.

What excites me most? Scaling a brand that connects people through movement.

The best is still to come.

Hi, I'm Tom, Co-Founder

I focus on how FOLD shows up in the world, shaping our brand strategy, voice, and how we connect with people.

In the office, you’ll find me with a double espresso in hand. I picked up the habit while working in Italy, and it’s stuck ever since.

For me, FOLD has always been about community, it’s the golden thread that runs through everything we do.

Seeing our vision evolve from a rough idea to a growing global wellness brand has been incredible.

We’ve built something real, with an amazing team behind it, and the future’s only getting more exciting.

Hi, I'm Paul (OG), Co-Founder

I wear a few hats, but my focus is always the same, creating a better customer experience and inspiring more people to join the FOLD movement, both online and in person.

My go-to coffee? An espresso. No faff, straight to the good stuff.

From day one, FOLD has been about community, making movement simple, joyful, and accessible for everyone. I’m constantly inspired by the people who’ve backed us from the start and by the incredible team bringing our vision to life.

We’re just getting started, and with a clear purpose, a supportive community, and a passionate team, the future feels wide open.

Hi, I'm Paul (Woody), Sales Manager

My role’s all about growing and supporting our partner network, helping studios and businesses find real solutions that empower the people behind them.

In the office, it’s a Flat White for me.

For me, FOLD is all about the people, they’re the heartbeat of our community. Together, they make it what it is: inclusive, accessible, and for everyone.

What excites me most is meeting and supporting both new and long-standing FOLD partners as our community continues to grow.

Howdy, I'm Caz, Creative Marketing Manager

My role’s all about finding creative ways to tell the real stories behind FOLD, the people, the spaces, the moments… all of it (and I love it).

In the office, it’s always a Flat White. Standard. Delicious. Reliable. Just not more than two, or I’ll be bouncing off the walls.

For me, FOLD is all about community, sharing the stories of the real people who make it what it is: their homes, their studios, their lives.

I’m most excited to see how far the FOLD brand can go, from the Academy to events and experiences.

Honestly? I’m just excited for all of it.

Hi, I'm Liv, Community & Partnerships Manager

My role’s all about the people, building relationships with brands and ambassadors who share our ethos, and creating spaces for our community to connect, move, and grow together.

In the office, it’s a Black Americano for me. And yes, I’ll admit it, I try to sneak in early to avoid the coffee round (we’ve all been there).

For me, FOLD is about movement for everyone. It’s never been one-size-fits-all, even 15 minutes can make a difference. From day one, we’ve been on a mission to make movement feel accessible, joyful, and real.

I’m most excited about… Caz has stolen my word!! We’re growing in so many directions, expanding into new countries and areas, and I can’t wait to see where it goes and be a part of it.

Hi there, I'm Paris, Operations & CX Manager

My role is all about keeping things running smoothly, from the behind the scenes logistics to making sure every member of our community has the best possible experience, from their first interaction with FOLD and long after.

When I’m in the office, you’ll usually find me with a flat white in hand, (though if I’m on holiday in Europe, it’s definitely an espresso).

For me, FOLD is all about making Pilates more accessible for everyone, inspiring more people to move with confidence, and feel part of something bigger than just a workout.

I’m most excited about turning FÔLD into more than just a brand, but a movement people are proud to be part of.

FOLD Reformer Pilates Machine FAQ's