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Cookie Policy
Last updated: 30th October 2026
This policy explains how Fold Reformer Ltd ("FÔLD", "we", "us") uses cookies and similar technologies on foldreformer.com, our Ireland store and our Commercial website. It should be read alongside our Privacy Policy.
1. At a glance
- We only use cookies that are strictly necessary until you tell us otherwise.
- Analytics, personalisation and advertising cookies are only set once you accept them in our cookie banner.
- You can change your choice at any time using the Cookie settings link in our website footer.
2. What cookies are
Cookies are small text files saved on your device when you visit a website. They help the site work, remember your choices and tell us how the site is used. Some are deleted when you close your browser (session cookies); others stay until they expire or you delete them (persistent cookies).
We also use similar technologies, which this policy treats in the same way as cookies:
- Pixels and tags: small pieces of code from advertising and analytics partners that record when a page is viewed or an action is taken, such as adding a FÔLD Reformer to your basket.
- Local storage: information saved in your browser, for example to keep our online chat open as you move between pages.
- Email tracking: our emails contain a small image that tells us whether an email was opened and which links were clicked, so we can send fewer, more relevant emails. You can block this by turning off images in your email app.
3. How we ask for consent
When you first visit our website, our cookie banner (Shopify's built-in cookie banner) lets you accept all cookies, reject non-essential cookies, or choose by category. Until you make a choice, only strictly necessary cookies are used, and no advertising pixels are loaded. We remember your choice for 12 months, then ask again.
Rejecting cookies will not stop you shopping with us. You may simply see adverts that are less relevant to you.
4. The cookies we use
| Category | What it does | Needs your consent? |
|---|---|---|
| Strictly necessary | Keeps the site secure and working: your basket, checkout, login and cookie choices | No |
| Functional | Remembers your country, currency and preferences, and runs our online chat with FLO, our AI assistant | Yes |
| Analytics | Tells us how people use the site so we can improve it | Yes |
| Advertising | Measures our adverts and shows you relevant FÔLD adverts on other sites and social media | Yes |
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_essential | Shopify | Keeps the store working, including your session and basket | 1 year |
| cart, cart_sig, cart_ts | Shopify | Remembers what is in your basket | 2 weeks |
| _secure_session_id, secure_customer_sig | Shopify | Keeps your checkout and account login secure | 24 hours to 1 year |
| keep_alive | Shopify | Keeps your session active while you browse | 2 weeks |
| _tracking_consent, _cmp_a | Shopify | Stores your cookie choices | 1 day to 1 year |
| _aw_sn_128299 | Awin | Credits cashback and loyalty sites for orders they refer to us | 1 year |
Functional
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| localization, cart_currency | Shopify | Remembers your country and currency | 2 weeks |
| Local storage: [app ID].clientId, .appUserId, .sessionToken, .conversationStartedAt | Adelante | Runs our online chat and keeps your conversation open as you browse | Session |
| _yotpo-api-1_session | Yotpo | Shows customer reviews and lets you write one | Session |
| rebuy-*, _rsession, _ruid | Rebuy | Shows product recommendations based on what you have viewed | Session to 13 months |
| identified_shop_pay_user | Shopify (Shop Pay) | Remembers you so you can check out faster with Shop Pay | 1 year |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_y, _shopify_s, _shopify_sa_p, _shopify_sa_t, shopify_client_id | Shopify | Measures visits, pages viewed and sales | 30 minutes to 1 year |
| _orig_referrer, _landing_page | Shopify | Records how you arrived at our site | 2 weeks |
| _ga, _ga_* | Google Analytics | Distinguishes visitors and measures how the site is used | 2 years |
| TriplePixel (local storage) | Triple Whale | Measures which marketing channels lead to visits and orders | Until you clear your browser storage |
| yotpo_pixel, _sp_id, _sp_ses | Yotpo | Measures how customers interact with our reviews and whether reviews lead to orders | 30 minutes to 13 months |
| hubspotutk, __hstc, __hssc, __hssrc | HubSpot | Recognises returning visitors and links visits to enquiries you send us | Session to 6 months |
| _clck, _clsk | Microsoft Clarity | Records how visitors use our pages, such as clicks and scrolling, so we can improve the site | 1 day to 1 year |
Advertising
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta (Facebook and Instagram) | Measures our adverts and shows you relevant adverts | 90 days |
| _gcl_au, _gcl_aw, _gcl_gs | Google Ads | Measures whether our Google adverts lead to orders | 90 days |
| _ttp, _tt_enable_cookie, ttcsid | TikTok | Measures our TikTok adverts and shows you relevant adverts | 13 months |
| __kla_id | Klaviyo | Links your visits to our emails so we can send relevant messages, such as a basket reminder | 2 years |
| _awc_128299, _aw_m_128299, _aw_j_128299, _aw_ca, _aw_channel | Awin | Records when you visit us through an affiliate or ambassador link, so they are credited for any order | Up to 13 months |
| _pin_unauth, _derived_epik | Measures our Pinterest adverts and shows you relevant adverts | 1 year |
Some advertising partners, such as Meta, Google and TikTok, also act as separate controllers for the information their cookies collect. Their own privacy policies explain how they use it.
5. How to manage cookies
- On our website: use the Cookie settings link in the footer to change or withdraw your consent at any time.
- In your browser: you can block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop the basket and checkout from working.
- Google Analytics: you can opt out across all websites with the Google Analytics opt-out browser add-on.
- Advertising: you can manage your advert preferences in your Meta, Google and TikTok account settings.
6. Changes to this policy
We review this policy whenever we add or remove a tool that uses cookies, and at least once a year. If we add new non-essential cookies, we will ask for your consent again.
7. Contact us
If you have any questions about cookies, contact us through our Contact Us page or email privacy@foldreformer.com.
Post: Data Protection, Fold Reformer Ltd, Studio 3, Buspace Studios, Middle Row, London W10 5AP