Refer a Friend - Terms & Conditions
1. About these terms
1.1 These terms govern the FÔLD Refer a Friend programme (the "Programme"). Please read them before you share your referral link. By sharing your link, or by using a link you have received, you accept these terms.
1.2 These terms sit alongside our website Terms of Sale, our Returns Policy and our Privacy Notice. Where the Programme terms and the Terms of Sale differ on a Programme matter, these terms apply. On everything else, the Terms of Sale apply.
1.3 Nothing in these terms affects your legal rights as a consumer, including your rights under the Consumer Rights Act 2015 and your right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Section 13 sets these out.
2. Definitions
| TERM | MEANING |
| Referrer | A FÔLD customer or subscriber who has been invited into the Programme and issued a referral link by us. |
| Friend | A person who places a Qualifying Order using a Referrer's referral link. |
| Referral link |
The unique link issued to the Referrer |
| Qualifying Order | An order that meets every condition in section 7. |
| Referrer Reward | [REFERRER REWARD, e.g. £100 account credit)i per Qualifying Order. |
| Friend Reward | [FRIEND REWARD, e.g. £50 off a FÔLD Reformer, Tower or Reformer bundle, subject to a minimum spend of £1,099]. |
| Programme Period | Friday 18th September 2026 inclusive. |
3. Who can take part
3.1 The Programme is by invitation only. Referral links are issued directly by us to selected customers and subscribers. Links are not available on request and are not distributed publicly.
3.2 To be a Referrer you must be aged 18 or over and resident in the United Kingdom, and you must have been issued a referral link by us.
3.3 To be a Friend you must be aged 18 or over, resident in the United Kingdom, be new to FÔLD (you must not have placed a previous order with us), and be a different person, at a different household address, from the Referrer.
3.4 Employees, directors and contractors of FÔLD, and their immediate families, are not eligible to be Referrers or Friends.
3.5 The Programme is for personal, non-commercial use. It is not available on Commercial Orders, studio or trade purchases, or any order placed by or on behalf of a business.
4. Programme Period and expiry
4.1 The Programme runs from 18th September 2026 Inclusive.
4.2 A referral link must be applied at checkout. Links cannot be applied retrospectively to an order already placed.
4.3 We may run further referral cycles with new links and new dates. A link issued for one cycle is valid only for that cycle. Taking part in one cycle does not entitle you to take part in another.
5. How to refer
5.1 We will issue you a single referral link, linked to your customer profile. You may share it with as many friends as you wish during the Programme Period.
5.2 Your Friend applies the link at sign-up or at checkout, together with their own email address. The order is recorded against your link, which is how we identify you as the Referrer.
5.3 We record referrals against the link used, not against a verified relationship between two people. It is your responsibility to share your link only with people you actually know. Section 11 covers what happens if a link is misused.
5.4 Referrals are not capped during the Programme Period, and the Referrer Reward is the same for every Qualifying Order.
6. The rewards
6.1 The Friend receives: £50 off their Reformer or Tower order, applied to their order at checkout.
6.2 The Referrer receives: £100 credit for each Qualifying Order placed using their link.
6.3 Rewards have no cash value, cannot be exchanged for cash, and cannot be sold, auctioned, transferred or traded.
6.4 Where a reward takes the form of a discount link or account credit, it will carry its own expiry date, which we will tell you when we issue it. Reward expiry will be 12 months from the referral link usage.
6.5 Where a reward takes the form of a product, we will substitute an item of equal or greater value if the item is unavailable.
7. When a referral qualifies
7.1 A referral is a Qualifying Order only where all of the following are true:
- (a) the Friend applied a valid, unexpired referral link at checkout;
- (b) the Friend is eligible under section 3;
- (c) the order has been paid for in full and dispatched;
- (d) the statutory 14 day cancellation period has expired without the Friend cancelling; and
- (e) the order has not been returned, refunded, charged back or cancelled in whole or in part.
7.2 If a Friend cancels, returns or obtains a refund on their order after we have issued the associated Referrer Reward, we may withdraw or cancel that reward, or deduct its value from any credit on your account. We will not ask you to repay a reward you have already redeemed.
7.3 We will notify you by email when a referral is recorded and when a reward is issued. Notifications are sent to the email address held on your FÔLD profile.
8. Exclusions and how the discount applies
8.1 A referral link applies only to the products, collections and minimum spend set out for that link in our checkout system. It does not apply to all products.
8.2 A referral link cannot be combined with any other discount link, promotional offer, sitewide sale or price reduction, unless we say otherwise at the time.
8.3 Referral links cannot be applied to delivery charges, installation, accessories, grip socks, gift cards, spare parts, or to any order part-funded by third party finance.
8.4 Only one referral link may be used per order. Referral links cannot be used more than once by the same Friend.
8.5 We may set a redemption limit per link where necessary to protect the Programme from misuse. Where we do, we will state the limit at the point the link is issued.
9. Sharing your
link responsibly
9.1 Your link is for sharing personally, with people you know, by message, email or word of mouth.
9.2 You must not:
- (a) post your link on voucher, coupon, cashback, deal or discount websites, forums or aggregators;
- (b) use paid advertising, paid search or bulk email to distribute your link;
- (c) share your link in a way that suggests you are acting for, employed by or authorised to speak on behalf of FÔLD;
- (d) make any claim about FÔLD, our Reformers or our app that we have not published ourselves; or
- (e) spam, or contact people who have not agreed to hear from you.
9.3 If you share your link publicly with an audience, for example on social media, you must make clear that you receive a reward when someone uses it. A simple, prominent label such as "#ad" or "I get a reward if you use my link" is enough. This reflects UK advertising rules on identifying commercial content.
9.4 Breaching this section entitles us to withdraw your link and any unissued rewards under section 11.
10. Fair and equitable operation
10.1 We will administer the Programme fairly and consistently, and will honour valid referrals recorded during the Programme Period in line with these terms.
10.2 Where a referral is not recorded because of a technical fault on our side, contact us at hello@foldreformer.com with your link and your Friend's order number, and we will investigate and credit the referral if it is verified.
11. Misuse
11.1 We may withhold, cancel or reverse a reward, void a referral link, or remove a participant from the Programme where we reasonably believe there has been:
- (a) self-referral, or referral of a person at the same household address;
- (b) use of multiple, false or automatically generated accounts or email addresses;
- (c) publication of a link in breach of section 9.2;
- (d) fraud, chargeback abuse, or any attempt to manipulate the Programme; or
- (e) any other breach of these terms.
11.2 We will act reasonably and proportionately, will tell you why, and will give you the chance to respond before withholding a reward, unless we suspect fraud.
11.3 If we void a link, this does not by itself cancel a Friend's order once we have accepted it. Order cancellation is governed by our Terms of Sale.
12. Changes to, or withdrawal of, the Programme
12.1 We may amend these terms, or suspend or end the Programme, where we have a valid reason to do so, including: a change in law or regulatory guidance; a technical, security or fraud problem; supply constraints; or the natural end of the Programme Period.
12.2 Where we amend or end the Programme, we will give at least [14] days' notice by email to registered Referrers and on this page, unless a shorter period is needed to prevent fraud, abuse or a legal breach.
12.3 We will honour referrals already recorded and rewards already earned at the point of any change or withdrawal.
13. Your legal rights
13.1 Cancellation. As a consumer buying online, your Friend normally has 14 days from receiving their order to change their mind and cancel, and a further 14 days to return the goods. Full details are in our Returns Policy. Using a referral link does not reduce this right.
13.2 Faulty or misdescribed goods. Under the Consumer Rights Act 2015, goods must be as described, fit for purpose and of satisfactory quality. A discounted price does not reduce these rights or the remedies available.
13.3 Refunds on discounted orders. Where an order placed with a referral link is refunded, we refund the amount actually paid.
13.4 If any part of these terms is found to be unenforceable, the rest continues to apply.
14. Your data
14.1 We process personal data in line with our Privacy Notice, available at https://foldreformer.com/policies/privacy-policy, and with UK data protection law.
14.2 As a Referrer, we store your referral link and a count of your recorded referrals against your customer profile, so that we can identify and reward you.
14.3 We do not ask you for your Friend's contact details, and you should not send them to us. Your Friend provides their own email address when they redeem the link, and we will only send them marketing where they have agreed to receive it.
14.4 We do not tell your Friend how much reward you received, and we do not tell you what your Friend bought. We will tell you that a referral has been recorded.
14.5 We use a small number of processors to run the Programme, including our ecommerce, email and automation platforms. Details are in our Privacy Notice.
15. Liability
15.1 We are responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable.
15.2 We do not limit or exclude our liability in any way where it would be unlawful to do so, including liability for death or personal injury caused by our negligence, for fraud, or for breach of your statutory rights as a consumer.
16. Tax
16.1 Rewards are provided as a discount or credit on future purchases and, for personal consumers, are not normally taxable.
16.2 If you take part in the Programme in connection with a business or self-employment, for example as a Pilates instructor or studio owner, you are responsible for any tax due on rewards you receive. Please take your own advice.
17. Complaints, contact and governing law
17.1 If something has gone wrong, contact us at hello@foldreformer.com or write to us at House of FÔLD, 3 Middle Row, London, W10 5AP. We aim to respond within 7 working days.
17.2 These terms are governed by the law of England and Wales, and disputes may be brought in the courts of England and Wales. If you live in Scotland or Northern Ireland, you may bring proceedings in the courts there.
17.3 Nothing in these terms prevents you from taking a complaint to a relevant regulator, including the Advertising Standards Authority or the Competition and Markets Authority.
Promoter: Fold Reformer Ltd, House of FÔLD, 3 Middle Row, London, W10 5AP. Not open to the general public. Links issued by invitation only.
Last updated: 17th September 2026