Overview

This website is operated by Fold Reformer Ltd ("FÔLD", "we", "us", "our"). It is a trade website for businesses buying FÔLD Reformers, the TÔWER, accessories and related services for commercial use ("Commercial Orders").

By creating a trade account, requesting a quote, placing a Commercial Order or otherwise using this website, you agree to these Terms on behalf of the business you represent. You confirm that you have authority to bind that business.

Please read these Terms carefully. If you do not agree to them, you must not use this website or place a Commercial Order. These Terms apply in place of the Terms of Service on our consumer website, foldreformer.com.

Our store is hosted on Shopify Inc., which provides the ecommerce platform that allows us to sell our products and services to you.

1. Who we are and who these Terms apply to

1.1 We are Fold Reformer Ltd, a company registered in England and Wales under company number 15774859, whose registered address is Studio 3, Buspace Studios, Middle Row, London W10 5AP. Our VAT number is [VAT number].

1.2 This website and our Commercial Orders are for business customers only, such as Pilates and fitness studios, gyms, hotels, spas, physiotherapy and wellness clinics, corporate wellbeing providers and other trade buyers. You must not use this website if you are buying as a consumer for personal or household use. Consumers should buy from foldreformer.com.

1.3 By placing a Commercial Order you confirm that you are acting in the course of a business, trade or profession. Because you are a business, the consumer protections that apply on our consumer website, including the Consumer Rights Act 2015 and the 14 day cancellation right under the Consumer Contracts Regulations 2013, do not apply to Commercial Orders.

1.4 These Terms apply to every Commercial Order to the exclusion of any other terms you try to impose or incorporate, including terms in your purchase order, or which are implied by trade, custom or course of dealing.

1.5 Where we have signed a separate written agreement with you (for example, a framework, distribution or rental agreement), that agreement takes priority over these Terms if the two conflict.

2. Definitions

In these Terms:

• Business Day means a day other than a Saturday, Sunday or public holiday in England.

• Commercial Order means an order for Goods and/or Services placed by a business customer through this website, by email, by signed quote or through our commercial team.

• Commercial Warranty means our commercial warranty terms published at foldreformer.com/pages/commercial-warranty-terms-and-conditions, as updated from time to time.

• Contract means the contract between you and us for a Commercial Order, formed under section 3.

• Customer, you and your mean the business placing the Commercial Order.

• Goods means the products we supply, including FÔLD Reformers, the TÔWER, accessories, spare parts and pre-owned or refurbished equipment.

• Quote means a written quotation issued by us, including one generated through your trade account.

• Services means any delivery, installation, instructor training, FÔLD app access or other services we agree to provide.

• Site means the premises where Goods are to be delivered or installed.

Headings are for convenience only. Words such as "including" and "for example" do not limit the words before them.

3. Trade accounts, quotes and orders

3.1 Trade accounts. To access trade pricing you may need to register for a trade account. You must give us accurate business details, including your registered company name, company number (if any), VAT number, billing and delivery addresses and a named contact. We may verify these details and run credit checks, and we may decline or close an account at our discretion.

3.2 Account security. You are responsible for keeping your login details secure and for all orders placed through your account. Tell us immediately if you suspect unauthorised use.

3.3 Quotes. A Quote is valid for [30] days from its date unless it says otherwise. It is an invitation to order, not an offer we are bound by. Prices and availability in a Quote may change if your requirements, quantities, Site details or delivery date change.

3.4 Placing an order. A Commercial Order is an offer by you to buy Goods and/or Services on these Terms. The Contract is formed only when we accept your order by issuing a written order confirmation or pro forma invoice, or by dispatching the Goods, whichever happens first.

3.5 Minimum orders. Trade pricing may be subject to minimum order quantities or values, as shown on the website or in your Quote.

3.6 Our right to decline. We may decline or limit any Commercial Order, including orders we reasonably believe are for consumer use or resale outside an agreed territory. If we cancel an order after taking payment, we will refund the amount paid for the cancelled Goods.

3.7 Changes and cancellations by you. Once accepted, a Commercial Order may only be changed or cancelled with our written agreement. If we agree, you must pay any costs we have reasonably incurred, including third party delivery charges and, for made to order or custom finished Goods, up to [100]% of their price. Deposits are non-refundable once production or allocation of stock has begun, unless we cancel.

3.8 Errors. We try to keep product descriptions, images and prices accurate, but errors can happen. If we discover a material error in the price or description of Goods you have ordered, we will contact you and you may confirm the order at the correct price or cancel it. Colours and finishes may vary slightly from on-screen images.

3.9 Resale. Commercial Orders are for use in your own business. You must not resell Goods, or list them on third party marketplaces, unless you have a separate written distribution agreement with us.

4. Prices and payment

4.1 Prices. Trade prices are shown excluding VAT unless stated otherwise. VAT and any other applicable taxes or duties are added at the prevailing rate. Delivery, installation and other Services are charged separately unless your Quote includes them.

4.2 Price changes. We may change website prices at any time. The price of an accepted Commercial Order is fixed, except that we may pass on increases caused by changes you request, delays you cause, or new taxes or duties introduced before delivery.

4.3 Payment terms. Unless we have agreed credit terms with you in writing, payment is due in full [before dispatch / on order]. For larger orders we may ask for a deposit of [50]% on acceptance, with the balance due before dispatch. Where we have agreed credit terms, invoices are payable within [30] days of the invoice date.

4.4 How to pay. You may pay by bank transfer, card or another method we accept. Payment is only treated as made when cleared funds reach our account. You may not withhold, deduct or set off any amount against sums you owe us.

4.5 Late payment. If you pay late, we may charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, and suspend deliveries, Services and any credit terms until you have paid in full.

4.6 Commercial finance. We may introduce you to third party finance providers, including traditional finance agreements through Johnson Reed and leasing through Shire Leasing. Any finance agreement is between you and the provider, is subject to status and to the provider's own terms, and does not change these Terms. Where Goods are financed or leased, the provider may become the owner of the Goods and your obligations to pay us may be replaced by obligations to the provider.

5. Delivery and installation

5.1 Delivery dates. Delivery dates in a Quote or order confirmation are estimates. Time of delivery is not of the essence. We will keep you informed of any delay, but we are not liable for loss caused by delivery later than estimated.

5.2 Site access. You must make sure the Site is ready and accessible on the agreed date, including clear access routes, lifts where needed, suitable parking or unloading, and a person authorised to accept delivery. Please tell us before ordering about any stairs, narrow access, restricted hours or building rules.

5.3 Failed delivery. If delivery or installation cannot go ahead because of the Site or your availability, we may charge for the wasted visit, redelivery and storage at our reasonable rates. If you do not take delivery within [14] days of the agreed date, we may resell the Goods and charge you for any shortfall and our costs.

5.4 Instalments. We may deliver a Commercial Order in instalments and invoice each separately. A delay or defect in one instalment does not entitle you to cancel any other instalment.

5.5 Installation. Where installation is included, we will assemble and position the Goods in the agreed space. You are responsible for making sure the floor and space are suitable for the Goods and their intended use.

5.6 International orders. For deliveries outside the UK, delivery terms, Incoterms, import duties, taxes and customs clearance will be set out in your Quote. Unless agreed otherwise, you are the importer of record and responsible for these costs.

6. Risk and ownership

6.1 Risk. Risk of loss or damage passes to you on delivery to the Site or, if you collect, when the Goods are handed over.

6.2 Ownership. Ownership of the Goods stays with us until we receive payment in full, in cleared funds, for the Goods and any other sums you owe us. Until then you must store the Goods so they are identifiable as ours, keep them insured for their full value, and not sell, charge or part with them.

6.3 Recovery. If you do not pay on time or you become insolvent, we may enter the Site on reasonable notice to recover Goods we still own.

7. Inspection, warranty and returns

7.1 Inspection on delivery. You must inspect the Goods on delivery and note any visible damage or shortage on the delivery note. You must tell us in writing, with photographs, within [3] Business Days of delivery. If you do not, the Goods will be treated as accepted, except for defects that could not reasonably have been found on inspection.

7.2 Commercial Warranty. Goods are covered by our Commercial Warranty, which sets out the warranty period, what is covered and how to make a claim. Our only obligation for defective Goods is to repair or replace them, or, if we cannot reasonably do so, to refund the price paid for the defective item.

7.3 What the warranty does not cover. The Commercial Warranty does not cover fair wear and tear, damage from misuse, accidents or failure to follow our assembly, use and maintenance instructions, modifications or repairs not approved by us, or use outside the load and usage limits we publish. The TÔWER may only be used with a FÔLD Reformer and is not covered if used on its own or with any other Reformer.

7.4 Safe use. You are responsible for the safe operation of the Goods in your business, including regular inspection and maintenance, suitable instructor supervision, client screening and your own risk assessments and insurance.

7.5 No change of mind returns. Because Commercial Orders are business purchases, there is no right to return Goods simply because you have changed your mind. We may agree to accept a return of unused Goods in their original packaging at our discretion, subject to a restocking fee of [20]% plus return delivery costs.

7.6 Exclusion of implied terms. The terms implied by sections 13 to 15 of the Sale of Goods Act 1979 and sections 3 to 5 of the Supply of Goods and Services Act 1982 are excluded to the fullest extent permitted by law, except where these Terms or the Commercial Warranty say otherwise.

7.7 Services. We will perform any Services with reasonable care and skill. Any complaint about Services must be made in writing within [7] days of performance.

8. Use of this website

8.1 You must not use this website for any unlawful purpose, to submit false or misleading information, to introduce viruses or malicious code, to scrape or harvest data, or to interfere with its security or operation.

8.2 Information on this website is for general guidance. Product specifications may change, and you should confirm anything critical to your purchase with our commercial team before ordering.

8.3 We may provide links to third party websites and tools. We do not control them and are not responsible for their content, availability or terms.

8.4 We may change, suspend or withdraw any part of this website without notice.

9. Limitation of liability

9.1 Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, breach of the terms implied by section 12 of the Sale of Goods Act 1979, or any other liability that cannot be limited or excluded by law.

9.2 Subject to 9.1, we are not liable, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any loss of profit, revenue, business, contracts, goodwill or anticipated savings, loss of or corruption of data, business interruption, or any indirect or consequential loss.

9.3 Subject to 9.1, our total liability to you arising under or in connection with each Contract is limited to [100]% of the price paid for the Goods and Services under that Contract.

10. Indemnity

You will indemnify us against all losses, claims, costs and expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Goods, or any claim by your staff, instructors or clients that results from your failure to install, maintain, supervise or operate the Goods in line with our instructions.

11. Intellectual property, confidentiality and data

11.1 All intellectual property in the Goods, the FÔLD name and marks, product designs including Easi-Fold™, this website, our app and our marketing materials belongs to us or our licensors. You may use our marks and approved imagery only to identify FÔLD equipment at your premises and in your own marketing, in line with any brand guidelines we provide, and must not register or use confusingly similar names or marks.

11.2 Each party must keep confidential any trade pricing, Quotes, commercial terms and other non-public information received from the other, except where disclosure is required by law.

11.3 We process personal data about your staff and contacts in line with our Privacy Policy and applicable data protection law. You confirm you have told those individuals about this. If we provide app access or services under which we process personal data of your clients on your behalf, a separate data processing agreement will apply.

11.4 If you send us feedback, ideas or suggestions, we may use them freely without any obligation to you.

12. Suspension and termination

12.1 We may suspend or terminate any Contract, your trade account or your access to this website immediately by written notice if you fail to pay any sum when due, commit a material breach of these Terms, or become insolvent or cease trading.

12.2 Termination does not affect rights and liabilities accrued before termination. All unpaid invoices become due immediately. Sections 6, 9, 10, 11 and 14 survive termination.

13. Events outside our control

We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including supplier or carrier failure, shortages, strikes, extreme weather, epidemic, war, government action or utility failure. If such an event lasts more than [60] days, either party may cancel the affected order by written notice, and we will refund any sums paid for Goods not delivered.

14. General

14.1 Entire agreement. These Terms, your order confirmation, any Quote we have accepted, the Commercial Warranty and any policies referred to in them form the entire agreement between us for each Commercial Order. You confirm you have not relied on any statement not set out in them.

14.2 Changes to these Terms. We may update these Terms by posting a new version on this website. The version in force when we accept your Commercial Order will apply to it.

14.3 Assignment. You may not assign or transfer your rights under a Contract without our written consent. We may assign or subcontract our rights and obligations.

14.4 Waiver and severance. A failure or delay in enforcing any right is not a waiver of it. If any provision is found invalid or unenforceable, it will be modified to the minimum extent needed and the rest of these Terms will continue in force.

14.5 Third party rights. No one other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

14.6 Notices. Formal notices must be sent in writing by email to the addresses in section 16, or by post to the registered address of the receiving party.

14.7 Governing law and jurisdiction. These Terms and any dispute or claim arising out of or in connection with them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

15. Complaints and disputes

1. Get in touch. Contact your account manager or email [hello@foldreformer.com] with details of your issue and your order number.

2. Acknowledgement. We will acknowledge your complaint within 3 Business Days.

3. Investigation. We will review the order, product and communication records, and may ask for photographs or a site visit.

4. Resolution. We aim to respond in full within 10 Business Days and will keep you informed if we need longer.

5. Escalation. If you are not satisfied, you may ask for the matter to be reviewed by a director. Both parties will try in good faith to resolve any dispute through senior management before starting court proceedings.

16. Contact information

• Company name: Fold Reformer Ltd

• Company registration number: 15774859

• Registered address: Studio 3, Buspace Studios, Middle Row, London W10 5AP

• Commercial Orders: hello@foldreformer.com

• Questions about these Terms: hello@foldreformer.com

Last updated: 25th September 2026