Something big is coming. Get in first.

We've been working on something special for this year's Black Friday. We can't share all the details just yet, but if a FÔLD Pilates Reformer has been on your radar – this is your sign. Sign up now for an exclusive pre-access to our Black Friday Reformer deals. 

You're on the VIP list!

Keep an eye on your inbox for early access to our FOLD Friday sale.

When is the FOLD Black Friday sale 2026?

The official Black Friday for 2026 starts Friday November the 27th, with Cyber Monday following right behind on 30 November.

However at FOLD we celebrate our annual FOLD Friday the 30th October, so make sure you sign up using the form above to get exclusive access to our offers!

Why buy a FOLD Reformer this Black Friday?

Because Black Friday isn't just about the deal. It's about saying yes to a stronger, more flexible version of yourself, on your own schedule. No waitlists, no commutes, no class prices adding up every month.

A woman exercises using At Home Pilates Reformers in a stylish living room environment.

At Home Pilates Reformers

At Home Pilates Reformers

Pilates Reformer Towers featuring the FÔLD Tower with premium design and functionality for an elevated Pilates experience.

Pilates Reformers with Tower

Explore premium tower pilates machines and reformer-based equipment designed to bring studio-quality...

Pilates Reformers with Tower

Reformer Accessories

Reformer Accessories

Take your practice to the next level with our Pilates Reformer accessories,...

Reformer Accessories

Why FÔLD

A Reformer Pilates machine designed around real homes, backed by a British team who know it inside out.

  • Easi-Fold™ design

    Your FÔLD Reformer folds upright and wheels away in seconds, so it fits shared spaces, not just a home gym.

  • Free two-person delivery

    Our two-person team carries your Reformer up two flights of stairs to a room of your choice.

  • 0% with Klarna

    Spread the cost over up to 24 months at 0% interest. Credit subject to status, T&Cs apply.

  • Built to last

    A Reformer Pilates machine with a real hardwood frame in Canadian maple or American red oak, plus a 3-year frame warranty.

  • Real people, here to help

    A dedicated UK support team, plus our Notting Hill showroom if you'd like to try before you buy.

  • In 5,000+ UK homes

    Featured in the Times, Telegraph and Independent Christmas gift lists.

    Over 500 five-star reviews

LiveFÔLD Friday × Ecodrive

Every Reformer plants 10 trees

From 30 October to 30 November, every FÔLD Reformer ordered plants ten trees with our partner Ecodrive. Help us reach 3,000.

See our Ecodrive impact →
0trees planted
0% of our 3,000 tree target

FOLD FAQs

  • Black Friday 2026 is Friday 27 November, with Cyber Monday on 30 November. At FÔLD, we start early. Our FÔLD Friday VIP Early Access weekend runs from Friday 30 October to Monday 2 November, with some very special offers for VIPs. Then from 3 November to 30 November, our Black Friday offers are open to everyone.

  • We will be sharing our Black Friday deals soon. Sign up for early access and be the first to see our prices here.

  • Yes. You can spread the cost of your Reformer with Klarna or Dopple at checkout, with options of up to 24 months at 0% interest. Credit subject to status. 18+, UK residents only. T&Cs apply. Fold Reformer Ltd is an appointed representative of Product Partnerships Limited, which is authorised and regulated by the Financial Conduct Authority.