Re:Circle

The 1st of August, marks a new milestone for FOLD, as we've officially planted 20,000 trees! This could not have been done without the help of our wonderful community - so in that early thanksgiving spirit, we want to give back.

Starting 7th of August, you can nominate who you think deserves to win 4 Pre-loved Reformer Beds in Great Condition. Who you nominate is up to you, but it could be your local gym, town hall or community centre.

Please note that all nominations and votes are now closed.

The winner🎉

The winner of Re:Circle and 4 Pre-Loved Reformer Beds is HeartSpace, a Yoga charity based in Dundee. Hear from the CEO of HeartSpace, Finlay Wilson:

"At Heart Space, we have been serving our community for 15 years, and now we get to diversify our offering to enable a more sustainable future thanks to Fold and the Re:Circle campaign. It was great to see our community and audience come together behind us to boost us up and enable us to win the giveaway. I can't wait to see what happens next!"


- Finlay Wilson, CEO of HeartSpace

Here's how Re:Circle works:
  • Nominate

    Nominate the candidate you want to win in the nomination form. You can do this anytime between Friday the 7th August - Thursday the 20th of August.

  • Shortlist

    Make sure to check in here or on our Instagram, cause after we shortlist the top 3 candidates, we want you, the community, to vote for who you think should win. Votes open Friday 21st and closes 11:59 Monday 24th August.

  • Winner Announced

    On Tuesday the 25th of August, the winner will be announced! Maybe it's your favourite? Make sure you vote in time and keep an eye on our socials for the latest updates.

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The Prize

The Original FOLD Reformer Pilates Machines are known for their timeless design and these pre-loved reformer beds are no different. Its red oak frame and vegan-friendly brown upholstery gives a natural feel to any space.

The Easi-Fold™ system makes them smooth to set up, store away, and move between spaces.

Features:
Padded double loop straps, adjustable head rest, a 4-level foot bar and 5 resistance springs, giving you all the flexibility you're used to in studio classes.

Measurements:
Flat-out: 248 x 29 x 80 cm
Folded: 65 × 80 × 126.5 cm

Includes:

  • FOLD Starter Bundle — Pilates mat, circle, ball, and a pair of 1kg dumbbells.
  • 12 months' app membership on us (just £9.99/month after that), with unlimited access to guided Pilates classes.
  • 2-person delivery.

Words From the Co-Founder

“ReCircle exists so no FÔLD gets thrown away while it still has life in it. Trade in, buy back, or buy pre-loved“


- Paul Stimpson, Co-Founder of FÔLD

FÔLD Initiatives

In celebration of ReCircle and our 20.000 planted tress, we'd like to announce two other projects we've been working on.

  • Pre-Loved

    Refurbished ex-demo units at accessible price points with app membership included for everything you need to get started.


    In stock and now available for delivery.

    Take me to Pre-Loved Reformers 

  • Trade-In

    You might have heard about trade-in for phones, we're here to announce that we've now started that with reformers! Our B2B customers are now able to trade-in their old reformers in exchange for funds on FOLD.

    Psst.. you can trade-in any brand, it doesn't have to be ours     👀

    Take me to Trade-In 
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FOLD FAQs

  • Fill in the nomination form on this page with the venue's name, where it is, and a line on why it deserves four Reformers. You can nominate somewhere you train, somewhere you work, or simply a place you think would make good use of them. Nominations close 11:59pm on Thursday 20th August .

  • Community spaces that already bring people together to move, and typically ones offering mat Pilates or yoga without access to Reformers. Village halls, community centres, leisure trusts and not-for-profit spaces are all a good fit. The venue needs to be in the UK and have the floor space and access for four Reformers, which we will check with the shortlist before we announce anything.

  • The venue with the most nominations by Monday 25th August wins, subject to a check that four Reformers can be delivered and installed there.